This is a fair question. The answer is and always has been simple and unified: an improved ROI. Improving your ROI can be elusive, especially in private practices and sole proprietorships. Without economies of scale, small businesses of medical and dental professionals are continually being placed in disadvantageous positions. This is especially evident when you look at the redundancies, inefficiencies, and premium pricing found in most digital marketing and branding plans. Often times, these line items take up an inordinate share of your business expenses. For this reason, MDME was designed for medical and dental professionals who desire an improved ROI with their digital marketing plan. MDME was created by a medical professional and industry-leading marketing experts who felt a strong need for an alternative that was transparent, effective, and most importantly, affordable.