Local SEO is all about increasing search visibility for businesses that serve their communities face-to-face. These can be brick-and-mortar businesses with physical locations, like a grocery store or plastic surgeon's office, or service-area businesses that operate throughout a certain geographic area, like an electrician or house cleaning company.
Local Search Engine Optimization includes everything from claiming a business listing to ensuring a location appears in a local search on Google (a process known as location data or citation management). It also extends to managing online ratings and reviews, local-centric social media engagement, and beyond.
This brief course is designed to help your practice better understand how Google works, what you can do to actually make a difference in how your practice ranks in Google, and how MD Media Experience can both integrate with your efforts as well as manage the entire process for you.